Saturday, July 28, 2018

The Big Book of Digital Marketing

Net-mining Marketing Big Book .



Title: The Big Book of Digital Marketing
Vol. 1


The digital marketing landscape is changing fast.

That’s why every year, the teams at Ignition One and Net mining put together a new edition of the Big Book of Digital Marketing –your go-to resource for thought leadership and fresh insights you can turn into action to achieve your marketing win. Featuring collected handbooks, valuable 3rd-party research reports and bylines from top publications, this year’s book is a must-add to your digital marketing bookshelf.

Fill out the form to get your free copy of the Big Book of Digital Marketing, Volume I.


"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association
"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University
"A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce.

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Web mining is the application of data mining techniques to discover patterns from the World Wide Web. As the name proposes, this is information gathered by mining the web.

It makes utilization of automated apparatuses to reveal and extricate data from servers and web2 reports, and it permits organizations to get to both organized and unstructured information from browser activities, server logs, website and link structure, page content and different sources.


The goal of Web structure mining is to generate structural summary about the Web site and Web page.
Technically, Web content mining mainly focuses on the structure of inner-document, while Web structure mining tries to discover the link structure of the hyperlinks at the inter-document level.

Based on the topology of the hyperlinks, Web structure mining will categorize the Web pages and generate the information, such as the similarity and relationship between different Web sites.


Web structure mining can also have another direction -- discovering the structure of Web document itself. This type of structure mining can be used to reveal the structure (schema) of Web pages, this would be good for navigation purpose and make it possible to compare/integrate Web page schemes.

This type of structure mining will facilitate introducing database techniques for accessing information in Web pages by providing a reference schema.




The Biggest Companies. The Boldest Campaigns.
THE BEST INSIDER'S GUIDE ON THE MARKET.



Title: The Big Book of Digital Marketing
Net-mining Marketing Big Book PDF.
VOLUME 1.







.