Monday, July 30, 2018

Artificial Intelligence

Artificial intelligence
101 things you must know today about our future.





Did you know that artificial intelligence is changing our world faster than we can imagine? It will impact every area of our lives.

Artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans and other animals.


In computer science AI research is defined as the study of "intelligent agents": any device that perceives its environment and takes actions that maximize its chance of successfully achieving its goals.


Colloquially, the term "artificial intelligence" is applied when a machine mimics "cognitive" functions that humans associate with other human minds, such as "learning" and "problem solving".


The scope of AI is disputed: as machines become increasingly capable, tasks considered as requiring "intelligence" are often removed from the definition, a phenomenon known as the AI effect, leading to the quip, "AI is whatever hasn't been done yet.


For instance, optical character recognition is frequently excluded from "artificial intelligence", having become a routine technology. Modern machine capabilities generally classified as AI include successfully understanding human speech,competing at the highest level in strategic game systems (such as chess and Go),autonomous cars, intelligent routing in content delivery network and military simulations.


Artificial intelligence was founded as an academic discipline in 1956, and in the years since has experienced several waves of optimism, followed by disappointment and the loss of funding (known as an "AI winter"),followed by new approaches, success and renewed funding.


For most of its history, AI research has been divided into sub fields that often fail to communicate with each other.


These sub-fields are based on technical considerations, such as particular goals (e.g. "robotics" or "machine learning"),the use of particular tools ("logic" or artificial neural networks), or deep philosophical differences.


Sub fields have also been based on social factors (particular institutions or the work of particular researchers).


The traditional problems (or goals) of AI research include reasoningknowledge representationplanninglearningnatural language processingperception and the ability to move and manipulate objects.


General intelligence is among the field's long-term goals.Approaches include statistical methodscomputational intelligence, and traditional symbolic AI.


Many tools are used in AI, including versions of search and mathematical optimizationartificial neural networks, and methods based on statistics, probability and economics


The AI field draws upon computer sciencemathematicspsychologylinguisticsphilosophy and many others.


The field was founded on the claim that human intelligence "can be so precisely described that a machine can be made to simulate it".


This raises philosophical arguments about the nature of the mind and the ethics of creating artificial beings endowed with human-like intelligence which are issues that have been explored by mythfiction and philosophy since antiquity.


Some people also consider AI to be a danger to humanity if it progresses unabated. Others believe that AI, unlike previous technological revolutions, will create a risk of mass unemployment.


In the twenty-first century, AI techniques have experienced a resurgence following concurrent advances in computer power, large amounts of data, and theoretical understanding; and AI techniques have become an essential part of the technology industry, helping to solve many challenging problems in computer science.



Author: Simon Peter Akugizibwe
Title: Artificial Intelligence 
Language: English









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Sunday, July 29, 2018

Money Back Plus

Money Back

A Non Linked Participating Endowment Assurance Plan






money-back guarantee, also known as a satisfaction guarantee, is essentially a simple guarantee that, if a buyer is not satisfied with a product or service, a refund will be made.

The 18th century entrepreneur Josiah Wedgwood pioneered many of the marketing strategies used today, including the satisfaction-or-money-back guarantee on the entire range of his pottery products.
He took advantage of his guarantee offer to send his products to rich clientele across Europe unsolicited.

The money-back guarantee was also a major tool of early U.S. mail order sales pioneers in the United States such as Richard Sears and Powel Crosley Jr. to win the confidence of consumers.

The use of money back guarantees has grown significantly over the last few years and has become standard practice in direct marketing across all media.

Very often, unreliable businesses use it as a tactic to reel the customer into a false sense of safety.

Many guarantees by sellers often fall outside the allowed scope of their merchant agreements with their banks.


For example, Visa and Master Card explicitly bar the seller from offering a money-back guarantee past 90 days from purchase.


Issues relating to false guarantees have become so common that the Federal Trade Commission has specifically addressed the issue in the Code of Federal Regulations Handbook 


Author: TATA - AIA
Title: Money Back Plus
Language: English











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Saturday, July 28, 2018

Money and Banking


Fiat money is a good whose value is less than the value of money it represents – paper money, for instance.

Bank money consists of accounting credits that can be drawn on by the depositor – checking accounts, for instance.
(For more, see What Is Money?)
Money serves multiple functions in an economy.



Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts in a particular country or socio-economic context.

The main functions of money are distinguished as: a medium of exchange, a unit of account, a store of value and sometimes, a standard of deferred payment.

Any item or verifiable record that fulfills these functions can be considered as money.


Money is historically an emergent market phenomenon establishing a commodity money, but nearly all contemporary money systems are based on fiat money.


Fiat money, like any check or note of debt, is without use value as a physical commodity. It derives its value by being declared by a government to be legal tender; that is, it must be accepted as a form of payment within the boundaries of the country, for "all debts, public and private".


The money supply of a country consists of currency (banknotes and coins) and, depending on the particular definition used, one or more types of bank money (the balances held in checking accountssavings accounts, and other types of bank accounts). Bank money, which consists only of records (mostly computerized in modern banking), forms by far the largest part of broad money in developed countries


A bank is a financial institution that accepts deposits from the public and creates credit.
Lending activities can be performed either directly or indirectly through capital markets. Due to their importance in the financial stability of a country, banks are highly regulated in most countries.

 Most nations have institutionalized a system known as fractional reserve banking under which banks hold liquid assets equal to only a portion of their current liabilities.

In addition to other regulations intended to ensure liquidity, banks are generally subject to minimum capital requirements based on an international set of capital standards, known as the Basel Accords.


Banking in its modern sense evolved in the 14th century in the prosperous cities of Renaissance Italy but in many ways was a continuation of ideas and concepts of credit and lending that had their roots in the ancient world.

In the history of banking, a number of banking dynasties – notably, the Medicis, the Fuggers, the Welsers, the Berenbergs, and the Rothschilds – have played a central role over many centuries. The oldest existing retail bank is Banca Monte dei Paschi di Siena, while the oldest existing merchant bank is Berenberg Bank.











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The Theory of Money and Credit

New edition, enlarged with an essay on Monetary Reconstruction




Mises wrote this book for the ages, and it remains the most spirited, thorough, and scientifically rigorous treatise on money to ever appear.

It made his reputation across Europe and established him as the most important economist of his age.

We think this Mises Institute edition is the most beautiful, by far, of any edition in print. It is the first English edition, complete with an explanatory foreword by Murray Rothbard and a preface by Douglas French.

The size, look, and feel are just perfect, at once classic and very modern, in a case-wrapped hardback. And the price beats everything.

This classic treatise on monetary theory remains the definitive book on the foundations of monetary theory, and the first really great integration of microeconomics and macroeconomics.

As Rothbard points out in his introduction to "the best book on money ever written," economists have yet to absorb all its lessons.

Mises shows how money had its origin in the market, and how its value is based on its usefulness as a commodity in exchange. In a step-by-step manner, Mises presents the case for sound money with no inflation, and presents the beginnings of a full-scale business cycle theory. 

This edition includes Mises's early blueprint, improved later in life, for a return to a fully backed gold standard and competitive banking.


The Theory of Money and Credit is a 1912 economics book written by Ludwig von Mises, originally published in German as Theorie des Geldes und der Umlaufsmittel.

In it Mises expounds on his theory of the origins of money through his "regression theorem", which is based on logical argumentation, not historic explanations. 
It is one of the foundational works of the Misean branch of the Austrian School of economic thought.


Commodity money exists today. Mises looks at the origin, nature and value of money, and its effect on determining monetary policy.

 It does not concern all adaptations of money. He uses the so-called regression theorem, a statement backed by a step by step, logical reasoning.

Mises explains why money is demanded in its own right. According to Mises, money has historically come about after there has been a demand for the money commodity in a barter economy.








Author:LUDWIG VON MISES
Translated from the German by H. E. Batson
Title: The Theory of Money and Credit
Language: English.










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Time Management

Time Management For Creative People




Most of our ideas never see the light of day. Why? If you ask a creative person, the answer will always revolve around time.


Don't Read This Book focuses on how to make choices about everything you do in your daily creative practice and life.


It’s not about a minimalist way to spend and organize your creative time as Hemingway with twitter, it’s not even to be as synthetic as you can in your to-do lists so that procrastination is taken into consideration without provoking late afternoon regrets.


It’s about too many characters in this sentence as there isn’t time for everything.

It’s actually Less = Less.
To Do Lists are actually too many times a naive knowledge about yourself (birthday and new year resolutions are a painful reminder of this reality).


The main message of this book is Focus. It connects the decisions you make at a personal, professional and creative level.

It’s a reminder of how management of time is essential to complete your project and how being dispersed around too many ideas can make you lose time.


Time management is the process of planning and exercising conscious control of time spent on specific activities, especially to increase effectivenessefficiency or productivity.

It is a juggling act of various demands of study, social life, employment, family, and personal interests and commitments with the finiteness of time. Using time effectively gives the person "choice" on spending/managing activities at their own time and expediency.



It is a meta-activity with the goal to maximize the overall benefit of a set of other activities within the boundary condition of a limited amount of time, as time itself cannot be managed because it is fixed.

Time management may be aided by a range of skills, tools, and techniques used to manage time when accomplishing specific tasks, projects, and goals complying with a due date. Initially, time management referred to just business or work activities, but eventually the term broadened to include personal activities as well.

 A time management system is a designed combination of processes, tools, techniques, and methods. 
Time management is usually a necessity in any project development as it determines the project completion time and scope.






Manage the mundane - create the extraordinary


Author: Mark McGuinness
Title: Time Management
Language: English














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The Big Book of Digital Marketing

Net-mining Marketing Big Book .



Title: The Big Book of Digital Marketing
Vol. 1


The digital marketing landscape is changing fast.

That’s why every year, the teams at Ignition One and Net mining put together a new edition of the Big Book of Digital Marketing –your go-to resource for thought leadership and fresh insights you can turn into action to achieve your marketing win. Featuring collected handbooks, valuable 3rd-party research reports and bylines from top publications, this year’s book is a must-add to your digital marketing bookshelf.

Fill out the form to get your free copy of the Big Book of Digital Marketing, Volume I.


"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association
"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University
"A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce.

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Web mining is the application of data mining techniques to discover patterns from the World Wide Web. As the name proposes, this is information gathered by mining the web.

It makes utilization of automated apparatuses to reveal and extricate data from servers and web2 reports, and it permits organizations to get to both organized and unstructured information from browser activities, server logs, website and link structure, page content and different sources.


The goal of Web structure mining is to generate structural summary about the Web site and Web page.
Technically, Web content mining mainly focuses on the structure of inner-document, while Web structure mining tries to discover the link structure of the hyperlinks at the inter-document level.

Based on the topology of the hyperlinks, Web structure mining will categorize the Web pages and generate the information, such as the similarity and relationship between different Web sites.


Web structure mining can also have another direction -- discovering the structure of Web document itself. This type of structure mining can be used to reveal the structure (schema) of Web pages, this would be good for navigation purpose and make it possible to compare/integrate Web page schemes.

This type of structure mining will facilitate introducing database techniques for accessing information in Web pages by providing a reference schema.




The Biggest Companies. The Boldest Campaigns.
THE BEST INSIDER'S GUIDE ON THE MARKET.



Title: The Big Book of Digital Marketing
Net-mining Marketing Big Book PDF.
VOLUME 1.







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Thursday, July 26, 2018

Digital Marketing

Digital Marketing 
Robert Farrell.





Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.

As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketingsocial media optimizatione-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.

In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.



Digital Transformation is about more than technology. It is about leaders with the foresight to see change and the courage to reinvent themselves before others force them to.

Robert is excited by new technology and how it can impact business, this has led him to a career in Digital Marketing. An accomplished international speaker, Robert speaks about Digital Marketing, Digital Transformation and how technology is impacting the modern business.

Robert is well known in Ireland’s marketing community as a judge for the Eir Spider Awards, Digital Media Awards, Blog awards and the Post Grad awards.
He was also shortlisted for the Net Visionary Awards 2017.



Robert would be happy to speak at your next event or appear on your next webinar.

Why not reach out to him through the contact forms provided.


Author:Robert Farrell.
Title: Digital Marketing
Language: English
Last Updated: May 4, 2018













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A Christmas Carol NT

Charles Dickens
A Christmas Carol




The Project Gutenberg EBook of A Christmas Carol,
by Charles Dickens.
This eBook is for the use of anyone
anywhere at no cost and with
re-use it under
the terms of the Project Gutenberg License included
almost no restrictions whatsoever.
A Christmas Carol in Prose, Being a Ghost-Story of Christmas, commonly known as A Christmas Carol, is a novella by Charles Dickens, first published in London by Chapman & Hall in 1843; the first edition was illustrated by John Leech.
A Christmas Carol tells the story of Ebenezer Scrooge, an old miser who is visited by the ghost of his former business partner Jacob Marley and the Ghosts of Christmas PastPresent and Yet to Come. After their visits Scrooge is transformed into a kinder, gentler man.
Dickens wrote A Christmas Carol at a time when the British were examining and exploring Christmas traditions from the past, such as carols, as well as new customs such as Christmas trees.
He was influenced by experiences from his own past, and from the Christmas stories of other authors, including Washington Irving and Douglas Jerrold.
Dickens had written three Christmas stories prior to the novella, and was inspired to write the story following a visit to the Field Lane Ragged school, one of several establishments for London's half-starved, illiterate street children.
The treatment of the poor and the ability of a self-interested man redeeming himself by transforming into a more sympathetic character are the key themes of the story.
There is discussion among academics as to whether this was a fully secular story, or if it is a Christian allegory.
Published on 19 December, the first edition sold out by Christmas Eve; by the end of 1844 thirteen editions had been released. Most critics reviewed the novella positively.
The story was illicitly copied in January 1844; Dickens took action against the publishers, who went bankrupt, further reducing Dickens's small profits from the publication.
He went on to write four other Christmas stories in subsequent years. In 1849 he began public readings of the story which proved so successful he undertook 127 further performances until 1870, the year of his death.
A Christmas Carol has never been out of print and has been translated into several languages; the story has been adapted many times for film, stage, opera and other media.
With A Christmas Carol, Dickens captured the zeitgeist of the mid-Victorian revival of the Christmas holiday.
He has been acknowledged as an influence on the modern Western observance of Christmas and inspired several aspects of Christmas, such as family gatherings, seasonal food and drink, dancing, games and a festive generosity of spirit.




Title: A Christmas Carol
A Ghost Story of Christmas
Author: Charles Dickens
Release Date: August 11, 2004
Last Updated: March 4, 2018
Language: English