Digital Marketing
Robert Farrell.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.
As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
Digital Transformation is about more than technology. It is about leaders with the foresight to see change and the courage to reinvent themselves before others force them to.
Robert is excited by new technology and how it can impact business, this has led him to a career in Digital Marketing. An accomplished international speaker, Robert speaks about Digital Marketing, Digital Transformation and how technology is impacting the modern business.
Robert is well known in Ireland’s marketing community as a judge for the Eir Spider Awards, Digital Media Awards, Blog awards and the Post Grad awards.
He was also shortlisted for the Net Visionary Awards 2017.
He was also shortlisted for the Net Visionary Awards 2017.
Robert would be happy to speak at your next event or appear on your next webinar.
Why not reach out to him through the contact forms provided.
Why not reach out to him through the contact forms provided.
Author:Robert Farrell.
Title: Digital Marketing
Language: English
Last Updated: May 4, 2018
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